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San Francisco Festival 2015

San Francisco Festival 2015 A DAY OF TRANSFORMATION IN SAN FRANCISCO - MARCH 28, 2015At the Historic Norse Theater on Hayes St.Dr. Mario Martinez presents a keynote lecture on how we culturally learn illnesses and why we inherit our causes of health. This Sounds True event f... Read more...

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Live Events   Upcoming Events Online Course Lecture Berkeley - March 25, 2015 Lecture Oakland - March 27, 2015 Lecture San Francisco - March 28, 2015  Workshop Berkeley - March 29, 2015   Read more...

The CD

The CD    THE MIND BODY CODE: HOW THE MIND WOUNDS AND HEALS THE BODY Why Not a Quick Fix for Our Deep Suffering? Because we acquire the causes of our suffering through complex mind-body-culture processes with collateral damage to our worthi... Read more...
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  • The Man from Autumn

    The Man from Autumn

  • San Francisco Festival 2015

    San Francisco Festival 2015

  • Live Events

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  • The CD

    The CD

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mind body More than a theory and practice, Biocognition is a way of life that shifts consciousness rather than modify behavior... Read more...



Dr. Mario E. Martinez is a clinical neuropsychologist. In 1998 he developed his theory of Biocognitive Science based on research that demonstrates how thoughts and their biological expression coemerge within a cultural history. Academic science continues to divide mind and body, as well as ignore the influence cultural contexts have on the process of health, illness and aging. For example, cultures that support growing older as a positive development associated with increased wisdom and abilities have higher numbers of centenarians living healthier lives, than cultures that view aging as a process of inevitable deterioration.

In biocognitive theory, individuals are seen as an inseparable bioinformational field of mind, body and cultural history in constant search for contextual meaning. These fields define the known as inclusive and the unknown as exclusive. The fields (cultural perception) are contained within horizons that set off alarms when confronted with unknown or contradictory contexts. The operative consciousness that is constituted from our cultural history and our biological foundation, determines how we respond to novelty in a contextual coauthoring that ranges from curiosity to panic. 

Dr. Martinez argues that current mechanical models of the life sciences study disease by reducing the body to pathological parts. He proposes that the healing process must include the cultural history that contextualizes the mind-body expression of health and illness. He proposes instead, to challenge the cultural beliefs that perpetuate genetic helplessness. 

Biocognitive theory integrates research in psychoneuroimmunology, neuroscience, and cultural anthropology to conceptualize and address the causes of health, the learning of illness, and the biocultural ingredients of longevity as integral bioinformational fields that cannot be reduced to their cognitive, biological or cultural components. Dr. Martinez proposes a new model of PNI he calls Cultural Psychoneuroimmunology, taking the research from the constraints of the  lab to natural settings in cultural contexts that could significantly influence the outcome. While rat research could be productive, the results must be interpreted as responses from animals that do not have the capacity to find meaning in their actions and awareness of their mortality. Cultural anthropology is the missing link of psychoneuroimmunology. 

Our Biocognitive Science Institute™ offers workshops and seminars for personal and professional development. We also offer individual mentoring in biocognitive theory and practice for professionals in the healing arts and sciences.

Workshops and training modules are conducted in the United States, Europe and South America, for the general public and professional organizations. The training is offered in English or Spanish and it may qualify some professionals in the United States for continuing education credits. For more information on biocognitive training or how to coordinate an event in your city, please contact us.

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Tools to Open Minds shifting paradigms